User experience strategy entails a blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This Learning Path provides you with a methodical set of lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want. UX strategy consultant Jaime Levy takes you through the process, including instructive business cases, historical context, and real-world examples so you can see these tactics in action and understand how to apply them to your own work.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this Learning Path will equip you with simple-to-advanced strategy approaches that you can use in your work right away. You’ll be able to define and validate your target users through provisional personas and customer discovery techniques. You’ll learn how to conduct competitive research and analysis to identify opportunities to create unique value, even in a crowded competitive marketplace. You’ll understand how to focus your team on the primary utility and business model of your product by running structured experiments using prototypes. And you’ll learn how to create UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics.