Learning Path: UX Strategy

Video description

User experience strategy entails a blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This Learning Path provides you with a methodical set of lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want. UX strategy consultant Jaime Levy takes you through the process, including instructive business cases, historical context, and real-world examples so you can see these tactics in action and understand how to apply them to your own work.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this Learning Path will equip you with simple-to-advanced strategy approaches that you can use in your work right away. You’ll be able to define and validate your target users through provisional personas and customer discovery techniques. You’ll learn how to conduct competitive research and analysis to identify opportunities to create unique value, even in a crowded competitive marketplace. You’ll understand how to focus your team on the primary utility and business model of your product by running structured experiments using prototypes. And you’ll learn how to create UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics.

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Table of contents

  1. Introduction
    1. Introduction to the Practice of UX Strategy
    2. Who Should Study UX Strategy and About Instructor Jaime Levy
  2. Why UX Strategy is Crucial
    1. UX Strategy Case Study: The Drug Treatment Center
    2. A Brief History of UX Strategy
    3. Misinterpretations About UX Strategy
    4. So What the Hell Is UX Strategy and Why Is it Crucial?
  3. The Four Tenets of My UX Strategy Framework
    1. Understanding Jaime Levy's UX Strategy Framework
    2. Explanation of Tenet 1: Business Strategy
    3. Explanation of Tenet 2: Value Innovation
    4. Explanation of Tenet 3: Validated User Research
    5. Explanation of Tenet 4: Killer UX Design
    6. UX Strategy Business Case: Airbnb
    7. Top 10 Not-UX Strategies to Avoid
  4. Validating the Value Proposition
    1. A Personal UX Strategy Anecdote: The Blockbuster Value Proposition
    2. Five Steps to Identify and Validate a Value Proposition
    3. Define Customer Segments and Their Problems by Creating a Provisional Persona
    4. Conduct Customer Discovery to Validate Your Provisional Persona
    5. Validating the Value Proposition Recap
  5. Introduction
    1. Introduction to Conducting Competitive Research and Analysis
  6. Why a Competitive Advantage is Everything
    1. Personal Anecdote: My Father's Hot Dog Stand
    2. Download the UX Strategy Toolkit, Because Spreadsheets Are Rad!
  7. Knowing the Competition
    1. Personal Anecdote: The Blockbuster Value Proposition (Continued)
    2. Understanding the Competition
    3. How to Find Your Competitors
    4. Benefits of Having the UX Team Do the Competitive Research
  8. Doing the Research
    1. Filling Out the Competitive Analysis Matrix With Data
  9. Analyzing the Research
    1. What Is Competitive Analysis?
    2. Four Steps to Conducting Competitive Analysis
  10. Creating a Findings Brief
    1. Step 4: Creating a Competitive Analysis Findings Brief
    2. Conducting Competitive Research and Analysis Recap
  11. Introduction
    1. Introduction to Creating Prototypes to Test Product Market Fit
  12. What is Value Innovation
    1. Personal Anecdote: The Floppy Disk Magazine
  13. The Four Techniques for Value Innovation Discovery
    1. The Four Techniques for Value Innovation Discovery
    2. Step 4: Storyboarding Value Innovation and Recap
  14. Creating Prototypes for Experiments
    1. Personal Anecdote: Giving It Your Best Shot
    2. Case Study: TradeYa, the Online Bartering Platform
    3. What Is an Experiment?
    4. Concierge MVP and Mechanical Turk
  15. Testing Product / Market Fit by Using Prototypes
    1. Testing Product/Market Fit by Using Prototypes
    2. Prototyping Experiments Recap
  16. Introduction
    1. Introduction to Conducting Guerrilla User Research
  17. What is Validated User Research
    1. User Research vs. Guerrilla User Research
    2. Walking Through a Guerrilla User Research Field Study
    3. The Three Phases of Guerrilla User Research
  18. The Planning Phase
    1. Step 1: Determining the Objectives
    2. Step 2: Preparing the Questions
    3. Step 3: Scouting Out the Venue
    4. Step 4: Advertising for Participants
    5. Step 5: Screening the Participants
  19. The Interview Phase
    1. Conducting Interviews and Extracting Measurable Feedback
  20. The Analysis Phase
    1. The Analysis Phase
    2. Guerrilla User Research Recap
  21. Introduction
    1. Introduction to Designing for Conversion
  22. Overview of Designing for Conversion
    1. Designing for Conversion and Growth Hacking
  23. Rocking the Funnel Matrix
    1. Using the Funnel Matrix Tool
    2. The Vertical Axis of the Funnel Matrix
    3. The Horizontal Axis of the Funnel Matrix
  24. Conducting Landing Page Experiments
    1. What the Hell is a Landing Page?
    2. How to Create a Landing Page and an Online Ad Campaign
    3. Case Study of a Successful Landing Page Experiment
    4. Designing for Conversion Recap

Product information

  • Title: Learning Path: UX Strategy
  • Author(s): Jaime Levy
  • Release date: March 2017
  • Publisher(s): O'Reilly Media, Inc.
  • ISBN: 9781491967287