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Leave the Bastards Behind by Richard Maun

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SELLING PART ONE: THE LESSON ABOUT EARS

To work for yourself and be successful does not mean that you have to be a slick salesperson, with more patter than a litter of kittens. It does not mean that you have to develop an oily handshake and a greasy smile. And it does not mean that you have to change your name to Gavin and wear a chunky bracelet with your name on it, in case you forget who you are.

The bad news is that you will have to sell to people, because if you don’t, you wont have a business. You may need to sell your idea to the bank manager to raise some funds; you may have to sell it to your partner to secure his or her emotional ...

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