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Left Brain, Right Stuff by Phil Rosenzweig

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12

THE STUFF OF WINNING DECISIONS

            REVERE YOUR POWER OF JUDGMENT. ALL RESTS ON THIS TO MAKE SURE THAT YOUR DIRECTING MIND NO LONGER ENTERTAINS ANY JUDGMENT WHICH FAILS TO AGREE WITH THE NATURE OR CONSTITUTION OF A RATIONAL BEING. AND THIS STATE GUARANTEES DELIBERATE THOUGHT, AFFINITY WITH OTHER MEN, AND OBEDIENCE TO THE GODS.

            MARCUS AURELIUS, MEDITATIONS, BOOK 3.9

This book began with the story of Bill Flemming and his team at Skanska USA Building deciding how much to bid for the Utah Data Center. If they got it right, the prospects were bright; but if they got it wrong, the results could be very costly.

On the night of August 12, 2010, after intense deliberations, Flemming settled on a bid of $1.2107 billion, just $1.3 ...

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