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Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World by Yvon Chouinard, Lucas Conley, Mark Miller

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Praise for Legacy in the Making

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“The foundation of a lasting business is meaning—a purpose bigger than profits or stock prices. This compelling, fascinating book will show you why, then help you discover the meaning that will guide your enduring business success.”

Kevin Ashton, author, How to Fly a Horse, coined the term “Internet of Things”

“We live in an age where the way brands succeed is changing dramatically. We are moving away from a time when brands used to lead through command and control, by telling us what to buy, and toward one where they lead via sharing and influence, by inviting us in to help author their story. Legacy in the Making ...

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