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Legacy Of Typography by Smashing Magazine

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When Typography Speaks Louder Than Words

By Carolyn Knight & Jessica Glaser

Clever graphic designers love to use typography to explore the interaction between the look of type and what type actually says. In communicating a message, a balance has to be achieved between the visual and the verbal aspects of a design.

Sometimes, however, designers explore the visual aspect of type to a much greater extent than the verbal. In these cases, the visual language does all the talking. This chapter explores when the visual elements of typography speak louder than words.

Cal Swan, author of Language and Typography, makes this point well when he says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between ...

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