Book description
Lego Group’s crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its idea-generation process yields additional lessons in how to integrate customer input into product development, and how to nurture creative customer communities.
Product information
- Title: Lego Takes Customers’ Innovations Further
- Author(s):
- Release date: September 2023
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT65110
You might also like
article
Design Your Marketing Organization to Fit Your Company’s Growth Stage
The unique needs of companies at different growth stages are best served by a marketing organization …
article
Bed Bath & Bankruptcy: Lessons for Senior Leaders
A survey of more than 1,600 Bed Bath & Beyond shoppers reveals why a business recovery …
article
Reinventing the Organization for GenAI and LLMs
Previous technology breakthroughs did not upend organizational structure, but generative AI and LLMs will. We now …
article
The Incumbent’s Deep Tech Strategy Playbook
Deep tech involves applying emerging technologies to address big challenges — such as using mRNA technology …
