Lessons for Competing in the Tough World of Retail

Book Description

This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats.

How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won’t get any easier.

According to Porter, the least-defensible competitive strategy is being “stuck in the middle.” These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....

Table of Contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product Information

  • Title: Lessons for Competing in the Tough World of Retail
  • Author(s): Barry Berman
  • Release date: December 2010
  • Publisher(s): Pearson
  • ISBN: 9780132698009