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Lessons from the Titans: What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success
book

Lessons from the Titans: What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success

by Scott Davis, Carter Copeland, Rob Wertheimer
July 2020
Beginner content levelBeginner
288 pages
8h 23m
English
McGraw-Hill
Audiobook available
Content preview from Lessons from the Titans: What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success

CHAPTER

11

UNITED RENTALS

Asset Sharing Done Right

BY ROB WERTHEIMER

Images

Some companies start with a natural advantage, a breakthrough product, patent, or niche that drives abnormally large profits. Their success lasts for a while, until competition rises. Mature industrial companies are well past that stage, playing in a global marketplace where competition is widespread and ingrained. Such firms do spend on products and innovation, but more often they win and grow by focusing on operations. We’ve chosen an extreme example in this chapter to show a path to success after innovation has been commoditized.

Rental equipment is an industry in which ...

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Publisher Resources

ISBN: 9781260468403