CHAPTER

2

GENERAL ELECTRIC

PART II

How a Culture of Arrogance Led to the Largest Collapse in American History

BY SCOTT DAVIS

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The GE CEO selection process has historically been a grueling multiyear contest pitting business heads against each other in a rather public forum. Welch had delayed his retirement while the Honeywell deal was being reviewed, so the contest to select his successor was particularly intense and long. In hindsight, it may have led to a level of fatigue and burnout that post-Welch management seemed to exhibit at GE.

In any event, a few days before the tragedies of 9/11, Welch hit mandatory retirement and turned over the reins ...

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