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Lessons from the Top: How successful leaders tell stories to get ahead - and stay there by Gavin Esler

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1 Lessons from the Top

Behind every great leader there is always a great story. Even not-so-great leaders understand the need to engage and impress their followers, customers, voters or audiences. They do it most effectively by telling stories about themselves, their origins, their vision and beliefs.

A leader must have many qualities. Vision, persistence, idealism, energy, determination, risk-taking, commitment and enthusiasm are among the most obvious. But a person may possess all those skills and more, and yet never be a leader. The indispensable skill for all leaders in business, politics, sport or any significant field of human endeavour is the ability to create followers and communicate effectively with them. All leadership demands followership. ...

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