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Lessons from the Top: How successful leaders tell stories to get ahead - and stay there by Gavin Esler

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2 How to Tell a Leadership Story:The Earwig and Lady Gaga

Leaders need stories. They always have and they always will. They adapt their storytelling to the best technology of their day. In the case of Jesus, it was to offer parables and deliver a sermon on a mount so that as many people as possible could come and listen; St Paul wrote letters; Abraham Lincoln took part in public debates; Franklin D. Roosevelt used radio; Barack Obama appears on Oprah. But something has changed profoundly in the past thirty years, not just in the media technology available to leaders and the rest of us, but also in the kinds of stories leaders believe they have to tell to grab our attention, and in the new ways they strive to control the stories we hear about ...

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