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Lessons from the Top: How successful leaders tell stories to get ahead - and stay there by Gavin Esler

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4 The Globalisation of Gossip

This chapter is concerned not with what we can learn from leaders, but with how changes to the media have altered the way in which they communicate their stories to their staff, their customers, their voters and supporters or potential supporters around the world. The media landscape has changed more quickly in the past thirty years than at any time since the invention of printing. Most of us use the phrase ‘Information Age’ to explain the technology or delivery systems for the explosion of information available instantaneously in the twenty-first century. But there’s a catch. Much of this information is unreliable, distorted, easily manipulated or lies. In our search for stories we can trust, we are therefore often ...

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