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Lessons from the Top: How successful leaders tell stories to get ahead - and stay there by Gavin Esler

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8 The Shock of the New

‘What time is it?’ the Democratic Party vice presidential nominee Senator Al Gore roared at the crowd. ‘It’s time for a change,’ they called back. It was Madison Square Garden, New York City, a hot and sticky evening in the summer of 1992. We had heard Aretha Franklin sing the US national anthem so beautifully that half the audience was in tears. Now it was time to feed red meat to the Democratic Party faithful. Their fervour was obvious. So was their desperation. The Democrats had not won a presidential election since 1976. Ronald Reagan had made them seem unelectable, through his extraordinary appeal to what became known as ‘Reagan Democrats’, people who were traditional Democrats and yet who crossed over to vote for ...

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