O'Reilly logo

Lessons from the Top: How successful leaders tell stories to get ahead - and stay there by Gavin Esler

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

9 Story Wars and ReputationManagement: How to Counter the Counter-Story

Jesus was the most successful storyteller in history. His leadership story connects with followers worldwide through homely parables which still touch us two thousand years later. Jesus, like Moses, did not merely lecture us on how to behave. He told stories, from the Good Samaritan to the wise and the foolish virgins, that were designed to connect us emotionally to a code of moral behaviour. The New Testament essentially follows the three-step storytelling technique we have seen all leaders use: Who am I? Who are we? What is our common purpose? (I am the Son of God; we are followers of Christ; our purpose is to save the souls of sinners.) But Jesus was not immune from counter-stories, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required