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Lessons from the Top: How successful leaders tell stories to get ahead - and stay there by Gavin Esler

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11 Losers: What NOT to Do

The primary purpose of this book is to be positive. As we examine the lessons we can learn from the world’s greatest storytellers, it is obvious they tend to be winners. This chapter is about losers. We can all learn from those who get things profoundly wrong, just as we can all learn how not to run a hotel from watching Basil Fawlty in Fawlty Towers. Tony Hayward of BP, Sir Fred Goodwin of the Royal Bank of Scotland and the former British prime minister Gordon Brown are among those whose leadership has failed. We will hear about them now in some detail, together with others including Senator John Kerry and Colonel Gaddafi. History, as we have observed, is the storytelling of the victors. The victors tend to follow many ...

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