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Lessons from the Top: How successful leaders tell stories to get ahead - and stay there by Gavin Esler

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12 Leading Change: The AngelinaJolie Method

Leadership means change. If everything is fine just the way it is, you don’t need to change and you don’t need leaders to help you do it. We have seen through the examples of Bill Clinton, Tony Blair, Margaret Thatcher and others how storytelling can bring about change to a political party and a country. But we have also noted that many individual leaders find it hard to change themselves, or even to recognise that some things need to be changed in the way they present their character and personality. Throughout this book we have seen why stories are important. We have learned that prestories (the prejudices someone may have before they actually meet you) and counter-stories (the negative stories people ...

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