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Lessons from the Top: How successful leaders tell stories to get ahead - and stay there by Gavin Esler

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A Message for the Reader

Everyone tells stories. It’s one of the ways we connect with our friends and families. It’s how we impress people when we apply for jobs and university places. It’s what we do on Facebook and Twitter, and even how we go about the business of dating and finding a partner. Leaders tell stories too. They do so to attract, impress, control and retain their followers. Leaders have to possess many different skills, but without the ability to tell stories, they would have no followers and would cease to lead anyone. This book is about the power of such stories, based largely on leaders I have met. It is also about the great changes which have taken place in the kinds of stories leaders now feel they must tell in order to impress ...

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