This chapter will introduce you to a process that will help you move from inside-out thinking about your business, to outside-in thinking about your business.
I’ll show you how to stop asking “What is my business?” and focus on “What do I want my business to be?”
But before we get onto that, what did you think of the stories of our radical innovators? Inspirational stuff? Scary? Invigorating?
Right now you’re probably thinking:
Before we commence ...