Lessons in Radical Innovation: Out of the box — straight to the bottom line

Chapter 9. Strategic Thinking and Strategic Action™: A process to make your radical future a matter of choice

This chapter will introduce you to a process that will help you move from inside-out thinking about your business, to outside-in thinking about your business.

I’ll show you how to stop asking “What is my business?” and focus on “What do I want my business to be?”

But before we get onto that, what did you think of the stories of our radical innovators? Inspirational stuff? Scary? Invigorating?

Right now you’re probably thinking:

Before we commence our journey into radical innovation, before we pass “Go”, let’s look at what, ...