CHAPTER 11
CASE STUDY: THE HEALTHCARE INDUSTRY
IF YOU OWN AND operate a human body, you’re involved in healthcare. Everyone has interacted with the healthcare system in some form, whether dealing with our own health issues or those of relatives or friends. That means everyone has a healthcare story, and many of these are high-stakes, with large implications for both physical and financial health.
Modern healthcare is immensely complex, and not just for patients. Even people directly involved in the industry their entire careers still only understand a small portion of it. An ICU nurse doesn’t need to understand exactly how reimbursement works. A billing specialist needn’t be an expert on hospital-acquired infection. A frontline salesperson for ...
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