CHAPTER 9

SUCCESSFUL NETWORKING STARTS WITH A GOOD STORY HOOK

THERE’S A KNOT IN my stomach and my heart is pumping as if I’m running at a full sprint. But all I’m doing is pacing back and forth, stopping to look in the mirror, adjusting my hair and suit jacket for what feels like the thousandth time. “Hi,” I say to the mirror. Then “Hi!” with artificial cheer. “I’m Esther. Esther Choy. I’m an entrepreneur, and. . . .” The words trail off, as if they don’t belong to me. The funny thing is, I’m not preparing for any kind of competition or even a job interview. I’m just getting ready to go to a networking event—actually, not even a networking event per se, but a workshop hosted by my alma mater to develop an effective “elevator pitch” at networking ...

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