Advance Praise for Let the Story Do the Work
“A well-written and thought-provoking guide on how to create and communicate a persuasive story. Choy demystifies the process of writing and communicating by giving the reader a structure and framework for success.”
—Kathi Elster, coauthor of Working with You Is Killing Me, Working for You Isn’t Working for Me, and Mean Girls at Work
“Trying to get ahead in life without reading this book is like going into a duel unarmed. Esther Choy converts art to virtual science, providing an extraordinary guide to winning with story-telling. It is enjoyable reading and filled with valuable lessons.”
—Lloyd E. Shefsky, Retired Clinical Professor, Kellogg School of Management; consultant to entrepreneurs and family ...