I once set the following question before a group of project managers and business analysts: “Project Sponsor, Project Manager, Business Analyst—you can only have two of them—now choose…”

Needless to say, the discussion (verging on argument) that ensued was pretty exciting.

As a project manager, speaker, author, but primarily as a project manager, I clearly advocate the need for a good professional project manager. As a coauthor of Strategies for Project Sponsorship, I am also clearly calling for the project world to take the investment in project sponsors seriously, and, therefore definitely, a skilled project sponsor is needed. But here I fail my own test. I can’t stop at just two out of three; in this case, “two out of three ain’t ...

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