O'Reilly logo

Leveraging Cultural Diversity in Emerging Markets by Finn Majlergaard, Marcus Goncalves

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2

Economic and CulturalTransformations at Emergingand Frontier Markets

Emerging and Frontier Markets’ Economic and Cultural Influences Across the Globe

The impact and influence of emerging markets on advanced economies and global trade are impressive. Today, these countries constitute over half of the world’s population, with China and India accounting for over one-third of it. Many of these emerging economies are facing rapid urbanization and industrialization, as a result of intense economic transformations. As of 2013, as shown in Figure 2.1, 9 of the 10 largest metropolitan areas in the world are located in emerging markets.

Figure ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required