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Leveraging Cultural Diversity in Emerging Markets by Finn Majlergaard, Marcus Goncalves

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Chapter 5

Global Individualism

Prospects and Challenges

Overview

For the past several years, there has been a rapid rise of global consciousness, collective and individual. However, the evidence for this rising consciousness is too varied and extensive for a single book chapter on the issue. However, as we consider ways of leveraging cultural diversity around the world, here are some areas to be considered.

  • The global rise of individualism, as depicted in Figure 5.1
  • Increasing role of women in public life, and the inclusion movement
  • Increasing attention to physical well-being and socio-emotional and spiritual growth throughout life.

Each of these deserves a separate chapter, but that is not the scope of this book. Hence, here let us focus ...

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