Video description
The game today is no longer just about products and services, but rather holistic, end-to-end customer experiences. Great experiences create loyal customers and competitive advantage; missteps can create long-term damage. In this interactive HBR webinar, Deloitte Analytics' John Lucker focuses on how customer analytics can be used to improve the customer experience and strengthen customer relationships. Lucker explains why customer analytics matter more now than ever. He discusses how analyzing customer data can generate a higher return on marketing and promotions, and how insights from analytics can be used to reduce customer churn, lower acquisition costs, increase customer loyalty, and improve customer service efficiency.Table of contents
- Leveraging Customer Analytics 00:59:52
Product information
- Title: Leveraging Customer Analytics
- Author(s):
- Release date: November 2013
- Publisher(s): Harvard Business Review
- ISBN: None
You might also like
video
Just Enough Math
With the commercial successes of machine learning and cloud computing, many business people need just enough …
video
Customer Service Video Series
The fast, fun, and complete video guide to delivering outstanding customer service! Description In an era …
video
Applied Data Mining for Business Analytics
6+ Hours of Video Instruction The hands-on video guide to using data mining to enable timely, …
book
Customer Analytics For Dummies
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your …
