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5
how to successfuLLy
ImPLement crowdsourced
testIng
“Putting Our Dierences to Work” by Debbe Kennedy
When asked to come up with their thoughts on leadership best practices,
tips, and insights at a Leadership by Example session in 2010, partici-
pants shared several messages.
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is one by Debbe particularly caught our attention specic to our
context on crowdsourced testing. Let us put our dierences to work in
the context of bringing diversity into the workplace in enhancing the
feedback from end users for the product under test. While we have
already seen that the crowd succeeds and, in turn, the product benets
when we bring diversity into the mix, just diversity alone is not suf-
cient in getting you the desired results. We mentioned in ...