CHAPTER 3

Beliefs and Boundaries: Framing the Strategic Domain

How do managers control the search for opportunities? There are two control levers that guide search activity in organizations: beliefs systems and boundary systems. Both are variations on formal control systems. One is a positive system that motivates the search for opportunities; the other is a negative system that constrains the search. Neither system is cybernetic; that is, neither system relies on the routine feedback of variance information to correct a process. Nevertheless, by providing momentum and a domain for organizational search activity, beliefs systems and boundary systems form the foundation for the more traditional cybernetic management control systems discussed in ...

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