A major determinant of change in librarianship is the drive for closer collaboration between librarians and library users. Libraries are adopting technological tools and approaches to closely fit library services to the lifestyles of their communities. One exemplar of such integration in the design and delivery of library services is the use of labels with deeper meanings to denote improved service models. A number of controversies hamper the adoption of such terms to label new ideas, models and techniques of librarianship, particularly the use of version numbers, largely exemplified by what some scholars call the ‘point oh’ phenomenon. This chapter explores these developments.