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Learning from Google and Apple

Abstract:

Academics can learn from business; library instruction design can borrow design ideas from consumer product design. In this chapter the author tries to make connections between higher education and the business world; and more specifically, to identify good ideas we may borrow from Google and Apple for library instruction design. Philosophies and principles that are applicable to library instruction design are identified and discussed.

Key words

Google; Apple; business; higher education; product design; design philosophy; design principles; library instruction; program design

What can we learn from the success of Google and Apple?

Google and Apple are so important and influential in everyday life now that ...

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