Applying Apple’s style: top-down


This chapter gives an outline of the Apple style of program design in library instruction. Apple’s design philosophy, principles, and characteristics that can be borrowed for designing library instruction programs are identified and discussed. Suitable teaching forms are suggested and a sample is provided.

Key words

Apple style; visionary view; user-friendly; simplicity; presentation; top-down

Instructor’s vision

Steve Jobs says, ‘It’s not the consumers’ job to know what they want,’ implying and emphasizing that it is Apple’s job to know what consumers want and more importantly, will want. Consumers are led by visionaries who study the past, understand the present, and create the future. Apple’s products ...

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