Preface
“Licensing Myth & Mastery” is a primer on licensing in general, with a focus on the Activity of Licensing and the tasks required to secure a license agreement. If this book is about one thing, it is marketing your property to a license agreement. Ninety percent is about early stage, prerevenue products and concepts for consumer goods licenses. This is important because the right information yields the right decisions in the preproduct stages and is critical to success. This is where many projects go terribly wrong.
Most books about licensing are from attorneys, and usually patent attorneys. While attorneys are knowledgeable concerning legal matters, most are unfamiliar with the marketplace, especially as it relates to consumer products. ...
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