Licensing Myths & Mastery

Index

Acceptable profit threshold, 30, 95, 112, 176

Active licensing, 48, 173–174

Activity of licensing

corporate review process, 80–84

decider, champion, and industry insider, 65–69

hard industries to penetrate, 90–93

industry and business, 56–60

industry contacts, 69–71

internal forces working against efforts, 89–90

introduction to, 47–48

marketing product to license agreement, 48–50

order of companies, 63–65

presentation, 76–79

quick consideration, conditions leading to, 84–86

quick decision, conditions leading to, 86

quick rejection, conditions leading to, 86–87

reasons for rejection, 87–89

research and due diligence, 53–56

right company, finding, 60–63

right deal with right company, 84

unsolicited submissions, 71–75

value, 50–53

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