It is by many accounts the greatest advertising campaign in business history—certainly the most iconic.
If you don’t remember it or never saw it, it starts quietly with a few subdued notes from a piano and a black-and-white video image of Albert Einstein.
Then we hear a voice, simple, honest, direct, authentic: “Here’s to the crazy ones,” it says. “The misfits. The rebels. The troublemakers.”
The images on the screen advance with strength and elegance: Bob Dylan, Martin Luther King, Richard Branson, John Lennon and Yoko Ono, Buckminster Fuller, Thomas Edison, Richard Feynman.
“The round pegs in the square holes,” the voice says evenly. “The ones who see things differently. They’re not fond of rules and ...