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Liferay Portal 6 Enterprise Intranets by Jonas X. Yuan

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Search Engine Optimization

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to websites from search engines via natural or unpaid search results as opposed to search engine marketing (SEM), which deals with paid inclusion. Refer to http://en.wikipedia.org/wiki/Search_engine_optimization for details.

The portal is used to build public websites, and for this reason, it provides a wide range of features to help make websites show up at the top of the search results. Note that it is more concerned with Internets than intranets. In general, the portal implements the Sitemap Protocol to notify Google or Yahoo! of the sitemap of a website. Generally speaking, search engines read the words present in the URL ...

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