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Liferay Portal 6 Enterprise Intranets by Jonas X. Yuan

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CRM

The portal provides the ability to integrate third-party systems smoothly. In this section, we're going to introduce you to integration of CRM.

CRM—Salesforce.com

Customer Relationship Management (CRM) can be described as methods that companies use to interact with customers, including employee training and special-purpose CRM software, and handling incoming customer phone calls and e-mail, although the information collected by CRM software may also be used for promotion and surveys such as polling customer satisfaction.

Salesforce.com is one of the pioneers of the Software as a Service (SaaS) model of distributing business software, in which access to business software is purchased on a subscription basis and hosted offsite. Refer to http://www.salesforce.com ...

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