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Lift, 2nd Edition by Robert E. Quinn, Ryan W. Quinn

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CHAPTER 4

IN FLIGHT: BECOMING PURPOSE-CENTERED

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Bob: A few years ago some of my colleagues and I were appointed to serve on a committee that was assigned to design the new executive masters of business administration (EMBA) program for our business school. The marketplace for EMBA programs was already competitive, and we needed to design this program with a high degree of excellence. In other words, this assignment presented an opportunity to lift ourselves and lift the school by being very clear about the result we wanted to create.

I was not able to make the first meeting of the committee, but when I arrived at the second meeting, my colleagues ...

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