Understanding Purpose
Purpose is composed of three elements: a product vision, a team mission, and a set of mission tests. The product vision describes the desired future your product will help to create. The team mission describes how your work contributes to creating that future. Mission tests help assess the team’s progress toward that future. Taken together, these components provide inspiration and meaning for the work.
Product Vision
Your organization and your team need a reason to do the work. The product vision provides a shared picture of the desired future when your customer is using your product or service. It serves as the focal point ...
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