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Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver by Theresa Braun, Dave Kerpen

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CHAPTER 7

Adaptability

Change or Perish

When you’re finished changing, you’re finished.

—Ben Franklin

When you walk into the office of Ford’s CEO Alan Mulally, your eyes are immediately drawn to the reproduction of a SaturdayEvening Post spread hanging on his wall. The watercolor image (shown in Figure 7.1) depicts a young family looking at a line of cars with the Ford factory in the background. The picture is accompanied by the tagline “Opening the highways to all mankind.” That was Henry Ford’s mission: to make transportation affordable to every person who wanted it. After nearly a century of business, Ford is still in line with this original vision.

Of course, the execution of the vision has changed a lot; today, it means affordable fuel ...

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