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Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver by Theresa Braun, Dave Kerpen

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Appendix

The following is a list of recommended books to continue your exploration of the key concepts of a likeable business. Happy reading!

General Reads for Business Leaders

Great by Choice, by Jim Collins and Morten T. Hansen

The Four Obsessions of an Extraordinary Executive: A Leadership Fable, by Patrick Lencioni

Word of Mouth Marketing, by Andy Sernovitz

The Mesh, by Lisa Gansky

For Better or for Work: A Survival Guide for Entrepreneurs and Their Families, by Meg Cadoux Hirshberg

Tribes, by Seth Godin

Digital Leaders: 5 Simple Keys to Success and Influence, by Erik Qualman

Built to Sell, by John Warrilow

Running the Gauntlet, by Jeffrey Hayzlett

Uncertainty: Turning Fear and Doubt into Fuel for Brilliance, by Jonathan Fields

Launch, by ...

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