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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition by Meg Riedinger, Mallorie Rosenbluth, Carrie Kerpen, Dave Kerpen

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Appendix

A Refresher Guide to the Social Networks That Matter Most

My wife, Carrie, and I bought a new home a few years ago and have since made several renovations. As I watched Carrie fall down the rabbit hole of home renovations, decorating, and furniture shopping, I got to observe how she, as a consumer, used social media to investigate and make purchase decisions, what networks affected her choices, and how.

Every social media user has his or her own pattern, or “social DNA,” for how to use each network. My wife (and now more than 1 billion others!) uses Facebook for her actual friends, past and present. If you’ve met Carrie in “real life,” chances are she’ll friend you on Facebook. She uses Twitter, however, to connect with celebrities ...

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