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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition by Meg Riedinger, Mallorie Rosenbluth, Carrie Kerpen, Dave Kerpen

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CHAPTER 12

Share Stories (They’re Your Social Currency!)

Matthew Weiss, founder and CEO of New York traffic-ticket-fighting law firm 888-RED-LIGHT, told me the following story:

       I had a client—let’s call him Jack, as in Jack Rabbit—who was charged with going 140 miles per hour in a 55 zone on the Ocean Parkway near Long Beach, New York. He was driving a Porsche Turbo Carrera late at night when he was pulled over by a Nassau County Highway Patrol Officer.

           When we first discussed the case, I told him to bring his toothbrush with him to court. He asked why, and I explained that he could be checking in to the Nassau County Correctional ...

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