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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition by Meg Riedinger, Mallorie Rosenbluth, Carrie Kerpen, Dave Kerpen

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CHAPTER 14

Integrate Social Media into the Entire Customer Experience

I was walking to work one day from Penn Station, checking my phone, when I noticed an exciting promotion available through Foursquare, the location-based social network. The promotion inside my Foursquare application read, “Check in at the Marc Jacobs counter at Macy’s Herald Square and receive a Marc Jacobs silver tote bag with shower gel and other gifts. Value: $250.” Now I don’t know much about fashion, but this seemed like an amazing deal, so I texted my team to meet me at Macy’s thinking that everyone could enjoy all the cool free stuff, thanks to this social media promotion. ...

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