CHAPTER 14
Integrate Social Media into the Entire Customer Experience
I was walking to work one day from Penn Station, checking my phone, when I noticed an exciting promotion available through Foursquare, the location-based social network. The promotion inside my Foursquare application read, “Check in at the Marc Jacobs counter at Macy’s Herald Square and receive a Marc Jacobs silver tote bag with shower gel and other gifts. Value: $250.” Now I don’t know much about fashion, but this seemed like an amazing deal, so I texted my team to meet me at Macy’s thinking that everyone could enjoy all the cool free stuff, thanks to this social media promotion. ...
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