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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition by Meg Riedinger, Mallorie Rosenbluth, Carrie Kerpen, Dave Kerpen

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CHAPTER 15

Use Social Network Ads for Greater Impact

You’re relaxing one night at home after work, on the couch, watching some television. Your favorite show cuts to a commercial, and you’re about to hit Fast Forward on your DVR to skip the downtime, as you usually do, when you notice something strange. On the upper-right corner of your television screen, you see your friend’s name! You hold off on fast-forwarding, examine closer, and read the words, “Your friend Megan Miller likes this ad.”

“Wow,” you think. “How crazy.” You watch the ad and actually find it pretty entertaining. You’re glad you paid attention to your friend Megan’s approval ...

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