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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition by Meg Riedinger, Mallorie Rosenbluth, Carrie Kerpen, Dave Kerpen

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CHAPTER 4

Invite Your Customers to Be Your First Fans

You’ve started a Facebook page and a Twitter account for your company. You’ve put up a YouTube channel, started a blog, sharpened your LinkedIn profile, and you’ve even added a button on your website promoting your Facebook page. You’re doing everything you’re supposed to do to “join the conversation” with social media.

Yet up until now, the results have been dismal. You have a ridiculously low number of fans, considering the size of your business, and the only person you’re having a conversation with is yourself. (OK, maybe the guy in the cubicle next to you has joined in too.) But the promise ...

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