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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition by Meg Riedinger, Mallorie Rosenbluth, Carrie Kerpen, Dave Kerpen

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CHAPTER 9

Be Honest and Transparent

Four years ago, I was friended by a New York State senator on Facebook. I accepted, despite not knowing the politician personally, because I admired a public servant using social media to broaden his knowledge and reach. Also, I had nearly run for New York public office myself at one point, and I figured that since I already knew a number of other state senators from that experience, I might eventually run into him, in New York City anyway. Who knows, maybe we’d become “real” friends then? So I was surprised, but not necessarily shocked, when one day while logged in on Facebook, a chat bubble popped up from ...

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