Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition

CHAPTER 9

Be Honest and Transparent

Four years ago, I was friended by a New York State senator on Facebook. I accepted, despite not knowing the politician personally, because I admired a public servant using social media to broaden his knowledge and reach. Also, I had nearly run for New York public office myself at one point, and I figured that since I already knew a number of other state senators from that experience, I might eventually run into him, in New York City anyway. Who knows, maybe we’d become “real” friends then? So I was surprised, but not necessarily shocked, when one day while logged in on Facebook, a chat bubble popped up from ...