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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition by Meg Riedinger, Mallorie Rosenbluth, Carrie Kerpen, Dave Kerpen

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Conclusion

Just Be Likeable

A major paradigm shift in marketing, media, and communications is well under way. Facebook and social networks have ushered in a new era marked by increased transparency and the most empowered consumer of all time. There is no doubt that this shift creates massive opportunities for the organizations that are most able to adapt their thinking and strategies to successfully implement plans via social media.

All of the new social networking tools and sites can be overwhelming, and so-called experts, sharing opposing information or telling you to emphasize different priorities, make it even more challenging. In your company or organization, you’re driven and measured by results. Since the results of leveraging social ...

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