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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition by Meg Riedinger, Mallorie Rosenbluth, Carrie Kerpen, Dave Kerpen

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Foreword

 

 

 

 

 

Change is inevitable. Growth is optional. —John Maxwell

Author John Maxwell made this statement about the concept of leadership, but I believe that it is applicable in a variety of circumstances—including but not limited to social media.

When Dave first wrote this book in 2011, social media was in its infancy. Relatively uncrowded, brands were able to shine as they built and joined online groups of interest. They could organically become a part of the communities that they served. Built upon 18 seemingly simple principles, the book was revolutionary, and it was filled with success stories from businesses large and small. It soon became a staple on every marketer’s must-read list.

As I write this just three years later, ...

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