In This Chapter
Exploring marketing strategies for yourself and your business
Getting recommendations for your professional services
Locating marketing partners and doing market research
In this part of the book, you find out how to start applying everything the previous parts cover about how to use LinkedIn for specific situations and needs. After all, every great invention needs to fulfill some sort of purpose, and LinkedIn is no exception. Its value is not just in how it allows you to network and build your brand, but also in how you can use LinkedIn to handle other tasks more easily and effectively.
I start with the age-old discipline of marketing. In this chapter, I discuss how to generate sales and how LinkedIn can affect your entire sales cycle. LinkedIn can help you “spread the gospel” of your business mission by serving as a vehicle for positive and rich marketing messages about both you and your business, whether it's a start-up, personal service provider, or a Fortune 500 company. Part of the power of LinkedIn comes from involving others in your marketing initiatives, so I cover some ways for you to do that as well.