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LinkedIn For Dummies, 3rd Edition by Joel Elad

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Chapter 16

Using LinkedIn to Increase Your Sales

In This Chapter

arrow Generating leads

arrow Locating the people who make the decision to buy your product

arrow Getting to know your prospects and preparing to meet with them

arrow Finding resources through the LinkedIn community to deliver the solution

arrow Following up on LinkedIn with future prospects in mind

When it comes to “making the sale,” every edge you can gain over the competition is important. LinkedIn provides several ways to help you to get more competitive, close the sale, and even help deliver the winning solution. Throughout the entire sales cycle, a well-connected network and detailed profile can help you narrow the gap, identify with your potential lead, gain some trust, and make that sale. Even in the world of nonprofit organizations, LinkedIn can help you generate leads to potential donors, which are the lifeblood of any nonprofit.

In this chapter, I tell you about some of the ways LinkedIn can help you with sales. You find out how generating ...

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