Chapter 1
Looking into LinkedIn
IN THIS CHAPTER
Getting to know your networking toolkit
Understanding the different degrees of network connections
Discovering LinkedIn features
Comparing the different accounts
Navigating the LinkedIn menu system
When I hear the terms “social networking” and “business networking,” I always go back to one of my favorite phrases: “It’s not what you know; it’s who you know.” Now imagine a website where both concepts are true, where you can demonstrate what you know and see the power of who you know. That’s just one way to describe LinkedIn, one of the top websites today where you can do professional networking and so much more.
Social networking has garnered a lot of attention over the years, and while newer sites such as Pinterest, Instagram, and Snapchat are gaining in popularity, the two sites that most people think of first for social networking are Twitter and Facebook. Let me state right now, in the first chapter, that LinkedIn is not one of those ...
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